County of Simcoe joins #ItTakesAForest initiative

County of Simcoe Warden, County Councillors, and representatives from the County’s Forestry Department and Forests Ontario gathered to unveil the new #ItTakesAForest billboard located in the Simcoe County Forest’s North Barr Tract.

It Takes a Forest (ITAF), an awareness initiative led by Forests Ontario, began in 2016 as a grassroots billboard campaign, featuring fact-based messaging used to build awareness for sustainable forestry in Ontario and directly address misconceptions of forestry. The billboard network has now expanded across the province with more than 35 signs and support from over 45 organizations.  

“Our Simcoe County Forest is a real point of pride, as it plays a key role in our community’s environment, economy, as well as social and physical wellbeing,” said Warden Basil Clarke. “By partnering with Forests Ontario and joining the #​ItTakesAForest campaign, the County is further solidifying our role as environmental stewards, now and into the future.”

“Forests clean our air and water, protect biodiversity and contribute to healthy communities and economies,” said Rob Keen, Registered Professional Forester and departing Chief Executive Officer of Forests Ontario. “Some of the country’s most vibrant forests are right here in Simcoe County, and we are proud to partner with them on this billboard and celebrate their leadership in sustainable forest management.”

Spanning more than 33,000 acres, the Simcoe County Forest is the largest and one of the most productive municipal forests in Ontario. In 2022, the County celebrated 100 years of the Simcoe County Forest and was recognized as the Forest Capital of Canada by the Canadian Institute of Forestry (CIF), which acknowledged the County’s leadership in forestry and environmental stewardship.

Left to Right: County Councillor Randy Greenlaw, Deputy Warden Jennifer Coughlin, Warden Basil Clarke, Rob Keen, departing Chief Executive Officer of Forests Ontario, County Councillor Peter Lavoie and County Forester Graeme Davis unveil new billboard.

The #ItTakesAForest billboard can be viewed from Horseshoe Valley Road (County Road 22) just west of Line 3 in the Township of Oro-Medonte.

About County of Simcoe
County of Simcoe is composed of sixteen member municipalities and provides crucial public services to County residents in addition to providing paramedic and social services to the separated cities of Barrie and Orillia. Visit our website at  

About Forests Ontario and It Takes A Forest
Forests Ontario is the province’s leading charity dedicated to the creation, preservation, and maintenance of forest and grassland habitats. Our ambitious, large-scale tree planting initiatives, extensive educational programs, and decades of community outreach result in millions of trees being planted each year. Together with our national division, Forest Recovery Canada, we work with our many partners across the country to plant native trees and ensure our efforts today thrive and grow into tomorrow’s diverse, healthy, and resilient forests. Forests Ontario is the voice for our forests. 

It Takes A Forest is an initiative led by Forests Ontario in partnership with local, like-minded individuals and organizations with a common goal of providing the public with unbiased, fact-based information on Ontario’s forest sector and the role of our forests as one of the province’s most sustainable resources. Visit or follow us @ItTakesAForest​ to find out more.

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